There's Never A Better Time to

Protect Your Family

Chase Your Dream

At WaterRock Life, we are a team of dedicated professionals driven by a passion for helping families thrive. Guided by our visionary CEO and supported by a network of caring and knowledgeable agents, we understand that every family’s journey is unique.

Whether you’re planning for the future, protecting your loved ones, or building a legacy, we are here to guide you every step of the way. Through innovative strategies and personalized solutions, we empower families to overcome challenges and achieve their dreams. At WaterRock Life, we don’t just provide services—we create lasting peace of mind for the ones who matter most.

Success is not easy, but it’s simple when you know a better way.

We are a network of entrepreneurs, innovators, and industry disruptors that believes success happens when we help our clients solve complex and challenging problems that come with being an entrepreneur, a business owner, or an insurance and financial professional. We serve our clients by leveraging outside the box strategies and innovations to achieve success at the highest level!

We understand...and that is why you can count on us to find a Better Way to succeed in this complex world!

This Is Life On Your Terms

Rob Thomas

President & CEO

Rob Thomas, our CEO, is a visionary leader with decades of experience transforming the life insurance industry. His dedication to innovation and excellence has shaped a mission focused on providing families with the tools and guidance they need to secure their futures and protect what matters most.

With Rob at the helm, our agents are empowered with the training, expertise, and resources to deliver tailored solutions with confidence and care. His emphasis on aligning values with principles ensures that integrity and diligence guide every interaction, creating a foundation of trust and reliability.

Rob’s unwavering commitment to supporting our agents translates into a superior experience for our clients. Backed by advanced tools and personalized mentorship, our agents are here to help you achieve lasting peace of mind and financial security for your family.

Rob Thomas, founder of WaterRock Financial Network, is a visionary leader revolutionizing the insurance industry. With decades of experience, Rob equips life insurance agents with innovative strategies, cutting-edge tools, and personalized mentorship to achieve $1 million in premium within their first year. His transformative approach combines AI-driven technologies, relationship-building techniques, and a framework rooted in integrity and diligence. WaterRock offers a complete agency system including lead-generation systems, and leadership events like the Puerto Rico mastermind, empowering agents to scale their businesses and redefine success in the insurance industry.

No one ever grows up saying, 'I think I want to sell insurance when I grow up.' But this truly is one of the greatest professions on the planet! Why? Everyday we help protect the things that are most important to the people we know and love - our families and our finances. On someone's worst day, we get to show up with a check that keeps the family whole financially. And when agents do their jobs the right way, they get paid better than doctors. - Rob Thomas

The Core Values That Dive Our Mission

Diligence

Diligence is a deliberate, consistent application of effort toward a specific goal, characterized by a commitment to excellence and a refusal to be deterred by obstacles or setbacks. It embodies discipline, focus, and a proactive mindset, ensuring that each step taken aligns with overarching principles and values. Diligence is not just hard work; it is purposeful work driven by a vision for long-term success and a willingness to persevere through challenges with unwavering determination.

Diligence

Diligence is a deliberate, consistent application of effort toward a specific goal, characterized by a commitment to excellence and a refusal to be deterred by obstacles or setbacks. It embodies discipline, focus, and a proactive mindset, ensuring that each step taken aligns with overarching principles and values. Diligence is not just hard work; it is purposeful work driven by a vision for long-term success and a willingness to persevere through challenges with unwavering determination.

Integrity

Integrity means aligning our actions with eternal principles, ensuring that our words and deeds consistently reflect our values. We strive to foster a culture where agents lead with authenticity, honesty, and accountability, building trust with clients and colleagues alike. By prioritizing integrity in every interaction, we create a legacy of trust and reliability, setting WaterRock apart as a beacon of principled leadership in the insurance industry.

Generosity

We believe that generosity is the key to creating meaningful impact and growth, both personally and professionally. At WaterRock, we are committed to giving freely of our time, resources, and knowledge to help agents succeed. Generosity is woven into the fabric of our culture, encouraging agents to uplift others while building their businesses. By embracing this value, we cultivate a spirit of abundance, allowing our network to thrive and empowering agents to make a difference in their communities.

Integrity

Integrity means aligning our actions with eternal principles, ensuring that our words and deeds consistently reflect our values. We strive to foster a culture where agents lead with authenticity, honesty, and accountability, building trust with clients and colleagues alike. By prioritizing integrity in every interaction, we create a legacy of trust and reliability, setting WaterRock apart as a beacon of principled leadership in the insurance industry.

Generosity

We believe that generosity is the key to creating meaningful impact and growth, both personally and professionally. At WaterRock, we are committed to giving freely of our time, resources, and knowledge to help agents succeed. Generosity is woven into the fabric of our culture, encouraging agents to uplift others while building their businesses. By embracing this value, we cultivate a spirit of abundance, allowing our network to thrive and empowering agents to make a difference in their communities.

Transparency

Transparency is central to the WaterRock culture and is one of the values that sets us apart in the industry. We believe in clear, honest communication in everything we do, from compensation structures to training programs. Transparency eliminates confusion and builds trust, ensuring agents have the tools and knowledge they need to succeed. By embracing transparency, we create an environment where every agent can grow with confidence, knowing they are supported by a straightforward and trustworthy organization.

Community

At WaterRock, we believe that true success is achieved together, not alone. Community is at the heart of who we are, fostering collaboration, encouragement, and shared purpose among our agents. We work to build a culture where agents support and inspire one another, creating connections that go beyond business. By embracing community, our agents become part of something greater than themselves—a network that thrives on mutual growth and shared success, making WaterRock a unique and unparalleled place to build a career.

Transparency

Transparency is central to the WaterRock culture and is one of the values that sets us apart in the industry. We believe in clear, honest communication in everything we do, from compensation structures to training programs. Transparency eliminates confusion and builds trust, ensuring agents have the tools and knowledge they need to succeed. By embracing transparency, we create an environment where every agent can grow with confidence, knowing they are supported by a straightforward and trustworthy organization.

Community

At WaterRock, we believe that true success is achieved together, not alone. Community is at the heart of who we are, fostering collaboration, encouragement, and shared purpose among our agents. We work to build a culture where agents support and inspire one another, creating connections that go beyond business. By embracing community, our agents become part of something greater than themselves—a network that thrives on mutual growth and shared success, making WaterRock a unique and unparalleled place to build a career.

Transparency

Transparency is central to the WaterRock culture and is one of the values that sets us apart in the industry. We believe in clear, honest communication in everything we do, from compensation structures to training programs. Transparency eliminates confusion and builds trust, ensuring agents have the tools and knowledge they need to succeed. By embracing transparency, we create an environment where every agent can grow with confidence, knowing they are supported by a straightforward and trustworthy organization.

Community

At WaterRock, we believe that true success is achieved together, not alone. Community is at the heart of who we are, fostering collaboration, encouragement, and shared purpose among our agents. We work to build a culture where agents support and inspire one another, creating connections that go beyond business. By embracing community, our agents become part of something greater than themselves—a network that thrives on mutual growth and shared success, making WaterRock a unique and unparalleled place to build a career.

13170 Central Ave SE STE B #240

Albuquerque, NM 87123

info@waterrockfn.com

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